Starbucks. Share the Moment.
ECD: Adam Gloo
CD: Greg Berman, Kristina Caizley
Senior AD: Paula Coral
Senior CW: Max Mitrani
Starbucks
SPCSHP
For these two broadcast spots, we wanted to lean into the power of a simple gesture—whether it’s an unexpected surprise, an unspoken connection, or a thank you.
The Starbucks app makes a gesture of kindness as easy as, well, a gesture. A tap of a finger.
The original wrap-up line was A Gesture Says It All, which later changed to the more functional Share the Moment. The former still holds a special place in my heart.
These air during RuPaul’s Drag Race commercial breaks all the time, and as much as I love the queens shouting over each other, these two understated spots about kindness offer a nice break from it all.
Nice work, media.