Cadillac Best Hits
GCD: Bill Carlson
ACD: Mike Maher, Jacqueline Mellow
Junior AD: Jaimielynn Holmquist
Junior CW: Max Mitrani
Cadillac
Rokkan (now Razorfish)
I worked on Cadillac during an existential period in all our lives: 2018.
The legacy brand was between taglines, new cars were launching, and we were all trying to figure out its place in today’s culture.
Among the hundreds of TV scripts and other odds and ends, these are some of my favorite pieces from that era—work that, I like to think, helped set it up for the future.
We brought our PGA sponsorship to life with solid gold VIP wristbands.
With Cadillac back as the official ride of the PGA, we wanted to stir up some excitement. We came up with the Cadillac Gold Pass – inspired by gold golfing bracelets you, except these are both stylish and act as your VIP wristband.
We dropped launch videos on Cadillac's Instagram, giving fans the chance to win two Gold Passes. Lucky winners received VIP access to the PGA Championship.
On Valentine’s Day, we got flirty with the competition.
Valentine’s Day is a day of love. Compassion. And if you’re lucky, maybe a little more. What better way to spend V-Day than appreciating not only Cadillac lovers but car lovers too? Below are some love letters and thirsty tweets I wrote for Cadillac’s social channels.
Media Post // Reddit // Motor Illustrated // GM Inside News
And we launched a new car at a con.
The XT4 isn’t just a shiny new car. It’s a re-imagination of Cadillac. So we knew we had to launch it in an unexpected way. We unveiled the XT4 in a neon jungle, where hype beasts flocked to at near hyper-speed. We reimagined reality as a space where anything could happen—and brought fans along for the ride.