Chase. Ace the Open.
ECD: Steve Street
CD: Liz Agans
Senior AD: Pere Suana
Senior CW: Max Mitrani
Group Design Director: Cory Galster
Associate Designer Director: Jackie Dempsey
Designer: An Vuong
Content Creator: Jeremy Cohen
US Open / Chase
SPCSHP
Brands sponsoring the US Open often get lost in the crowd, and many Chase customers don’t realize all the ways their bank can make their experience at the Open even better.
To change that, we created eye-catching content that put the benefits front and center. The campaign spanned everything from OOH and social to signage and merch, spotlighting Chase’s exclusive perks that help customers truly Ace the Open.
From the beating heart of the Big Apple…
Our campaign kicked off with OOH placements in Times Square and along the 7 subway line—the busiest route to the US Open.
…to the center of the Open.
We made sure our campaign stood out in the big crowds, with Chase’s benefits loud and clear from every corner of the event.
We created a photobooth with a signature twist.
Inspired by how players celebrate big wins, now Chase customers can capture their moment of fame.
And a wrap up for a social media audience.
To showcase everything fans could experience at the Open, we created a social-first, day-in-the-life video. From concept to Chase’s Instagram channel, we made it happen on Day 1—all in under 24 hours.
The result? A 66% increase in views compared to last year’s campaign.