Chase. Cashback Like a Pro.
ECD: Steve Street
GCD: Mike Lee
CD: Bradford Gilmore
ACD: Evan Gott
Senior AD: Paula Coral
Senior CW: Max Mitrani
Junior AD: Gus Gonzales
Junior CW: Molly Baraff
Chase Freedom Unlimted
SPCSHP
For fans of basketball… ball is life. Chase wanted to make it so cashbacking is life too. But with hundreds of brands fighting for attention at every game, how does Chase bring cashbacking to NBA fans without an official partnership?
By understanding the culture so well, we both reference iconic basketball moments and create new ones.
What began as an homage to the “We’re Talking About Practice” press conference became its revival.
We had some fun on jumbotron.
The next task was a familar one: turning a few videos into a big (Chase) bank of assets, ready to be tailored for different audiences. To keep things fresh but adaptable, we shot videos that could work as blank slates, ready for whatever message came next.
And put cashbacking front and center.
Whether you’re a gamer, a laptop shopper, or a foodie, we had a video just for you. I worked with the talent to deliver hard-hitting interview questions about consoles, munchies, and everything in between.
Meanwhile, we got
fans hyped.
For cashbacking.
We created Digital OOH that ran outside hooping hotspots like Madison Square Garden, the Oculus, Times Square, and more.
Cashbacking became MVP.
Our content earned an impressive 2.8 million organic views, drove 94% positive sentiment, and sparked 58,000 engagements across Chase’s channels.